JanSport

Character design and fabrication for JanSport’s “Made To Be With You” campaign, featuring a series of talking and singing backpack characters created for a multi-spot commercial rollout.

The campaign transformed everyday backpacks into expressive personalities, using puppetry, performance, and comedy to create a playful emotional connection with the brand. Developed across 5commercials, the characters helped bring warmth, humor, and a distinct visual identity to the campaign while speaking directly to JanSport’s student audience.